I live and work by Chego, but never been. Roy Choi is LA’s David Chang.
sabotengirl:

Dooood, I wanna try some of that shit!
theatlantic:

Spicy, Stinky, and Delicious: The Radical Reinvention of Asian American Food

It’s a weekday night at Chego, a rice bowl joint situated next to a convenience store in a postage-stamp-sized mini-mall in West L.A. Customers line up at the register to order dishes like buttered kimchi chow, a bowl of rice topped with fiery Korean pickled cabbage, a fried egg, and red chili tofu, strewn with a colorful garnish of Mexican fried pork rind, and Japanese dried seaweed. Many customers supplement their orders with a house favorite — a glorious mess of French fries smothered in sambal-spiked sour cream, melted cheeses, chilis, cilantro, and pickled garlic. The amped-up flavors — salty, sticky, sweet, spicy, and addictive — assault the senses like stoner food from a Harold and Kumar fantasy.
These loud-mouthed dishes are the inventions of Korean American chef Roy Choi, 42, who grew up in L.A. thinking he was Latino and who in 2008 ignited the food truck revolution. […]
Choi is part of a tsunami of rule-breaking Asian American chefs who have created a new genre of cooking in America: a robust and astonishingly creative blend that draws on Asian, Latin, and Southern foods.
Read more. [Image: Nancy Matsumoto]

I live and work by Chego, but never been. Roy Choi is LA’s David Chang.

sabotengirl:

Dooood, I wanna try some of that shit!

theatlantic:

Spicy, Stinky, and Delicious: The Radical Reinvention of Asian American Food

It’s a weekday night at Chego, a rice bowl joint situated next to a convenience store in a postage-stamp-sized mini-mall in West L.A. Customers line up at the register to order dishes like buttered kimchi chow, a bowl of rice topped with fiery Korean pickled cabbage, a fried egg, and red chili tofu, strewn with a colorful garnish of Mexican fried pork rind, and Japanese dried seaweed. Many customers supplement their orders with a house favorite — a glorious mess of French fries smothered in sambal-spiked sour cream, melted cheeses, chilis, cilantro, and pickled garlic. The amped-up flavors — salty, sticky, sweet, spicy, and addictive — assault the senses like stoner food from a Harold and Kumar fantasy.

These loud-mouthed dishes are the inventions of Korean American chef Roy Choi, 42, who grew up in L.A. thinking he was Latino and who in 2008 ignited the food truck revolution. […]

Choi is part of a tsunami of rule-breaking Asian American chefs who have created a new genre of cooking in America: a robust and astonishingly creative blend that draws on Asian, Latin, and Southern foods.

Read more. [Image: Nancy Matsumoto]

  1. bostonfly reblogged this from theatlantic
  2. bunchabanchan reblogged this from theatlantic and added:
    CHEGO is delicious!!
  3. speckled-axe reblogged this from theatlantic
  4. escranesque reblogged this from theatlantic and added:
    A really great article on Asian American food. Certainly not as introspective as this one, but a good read nonetheless....
  5. flaminglow reblogged this from neblina
  6. richardleong reblogged this from theatlantic
  7. jennyfan reblogged this from my-aeipathy and added:
    I wannnnnt
  8. mynameismarilei reblogged this from theatlantic
  9. robi-won reblogged this from alexkim
  10. alexkim reblogged this from theatlantic
  11. nateybones reblogged this from theatlantic
  12. dorsiatic reblogged this from theatlantic
  13. sayonarababy reblogged this from theatlantic
  14. trixsiegrace reblogged this from theatlantic and added:
    This is the reason I would love to move somewhere new one day. The variety of food in alabama seems lacking.
  15. flotsam-gazette reblogged this from theatlantic
  16. wineandkink reblogged this from theatlantic and added:
    Made me order Asian food. Probably won’t taste as good as Chego (et al) are supposed to be. Next time I’m in the US (a...
  17. annwhatever reblogged this from sabotengirl and added:
    I live and work by Chego, but never been. Roy Choi is LA’s David Chang.
  18. neblina reblogged this from theatlantic and added:
    NOM NOM NOM NOM NOM
  19. ironladyisfe reblogged this from theatlantic and added:
    This made me cry for some reason.